Ask us a question hello@be-om.co

Localise

Connecting communities to their local high streets

Localise is an award-winning application designed to revitalise independent high streets across the UK. The app encourages users to discover, shop, and recommend local retailers and food and drink businesses through rewards and gamified experiences. Its mission is to strengthen community spirit and support the growth of independent businesses.

We created a scalable app design system and crafted a user experience centred around gamifying loyalty to local businesses – encouraging repeat visits, recommendations, and ongoing engagement through rewards, achievements, and community-driven interactions.

The social aspect of the app was crucial to its success. As Localise’s mission was to ignite community spirit, it was important that the experience made it effortless for users to connect with other social platforms and share recommendations with friends. A frictionless and engaging onboarding experience helped users quickly understand the brand story, core features, and reward mechanics while getting them into the app with minimal friction.