Finding a job opportunity that fits you perfectly can be like finding a needle in a haystack. By combining extensive data with intelligent matching the haystack app provides curated opportunities for talented tech professionals. No recruiters, no spam, no hassle. Just great tech opportunities.
We worked with the Haystack team to define a brand story that reinforces its smart matching approach and empowerment of professionals looking for their future role. It was important that the visual identity resonated with the tech community as well as connecting with the challenges organisations face when recruiting in this space. Following on from the logo and identity design we created a series of animated illustrations to help the brand communicate with its stakeholders and build a strong community of people interested in redefining tech recruitment.