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A shopping experience fit for flexible cycles

Brompton is a leading brand of folding bicycle based in London, UK. As part of a major e-commerce overhaul, we were asked by our partners E2X to revamp the current user experience and create a premium feel to resonate with the target customer base.

Our primary focus was to allow the quality of the product to be showcased, whilst making it intuitive and simple for customers to utilise the many configurable options available when choosing their bicycle. We established a robust design system which could be rolled out across the entire Brompton website and other affiliate stockists.

Brompton collaborates with many other fashion brands, which meant the design system needed to be both flexible and adaptive when placed in many different contexts. Enticing contextual product photography allowed us to utilise a simple, clean framework, allowing for easy navigation through the e-commerce site.